Vladimir Zharinov, Chair of the EICPA Association, makes a compelling case for why Eurasia deserves its own CPA standard — one that bridges local and international frameworks, upholds global ethics, and genuinely reflects the region's regulatory landscape and business realities. He delves into the strategic value of the EI®CPA designation, the Association's collaborative federation model, its institutional foundations dating back to 1999, and its bold ambition to become the defining professional accounting standard for a continental market.